Loyola Marymount University Bulletin 2011-2012 > College of Business Administration > Marketing and Business Law > Marketing

Marketing

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Marketing and Business Law

Objectives

The Bachelor of Business Administration—Marketing major focuses on activities that facilitate exchange between individuals and organizations. It prepares students for careers in marketing research, sales and sales management, marketing management, retailing, and advertising—all of which can serve as good career paths leading to top-level positions in general management in all types of organizations and industries.

Learning Outcomes

Students should know the core concepts of customer value and marketing mix development within the broader frameworks of business and society.
Students should understand the environmental, psychological, sociological, and cultural factors impacting businesses and consumers in making buying decisions and marketing mix development.
Students should understand the impact that ethical and legal forces have on customers’ (both business customers and consumers) decision making and marketing mix development.
Students should acquire analytical skills, both qualitative and quantitative, for solving programs and optimizing the decision processes for businesses and consumers.
Students should acquire oral and written communication skills.
Students should learn to work effectively in teams.

Major Requirements

Lower Division Requirements:

ACCT 2110, 2120; AIMS 2710; BADM 1010, 1020, 1030, 1040; BLAW 2210; ECON 105 or 110 and 120, 230; MATH 111, 112.

Upper Division Requirements:

AIMS 3770; BADM 4950, 4970; FNCE 3410; INBA 3810; MGMT 3610; MRKT 3510. A cumulative GPA of C (2.0) must be achieved in the major requirements (all business, economics, and math courses).

For purposes of meeting the requirements for the B.B.A., Marketing major, degree and determination of academic probation, an overall cumulative grade point average of at least a C (2.0) must be obtained in all courses required in the major.

Core, Major, and Elective Marketing Courses:

MRKT 3520	Marketing Analysis
MRKT 3530	Buyer Behavior
MRKT 3570	Marketing Law (BLAW 3270)
MRKT 3580	Marketing Planning
MRKT 3597	Internship
MRKT 4510	Advertising and Promotion Management
MRKT 4515	Managing Retail & Service Businesses
MRKT 4525	Competitive Strategy
MRKT 4530	Sports Marketing
MRKT 4540	Professional Selling
MRKT 4545	New Product Development
MRKT 4550	Brand Management
MRKT 4555	Marketing to Companies
MRKT 4560	Supply Chain Management & Logistics
MRKT 4570	Pricing Goods & Services
MRKT 4575	Pricing Goods and Services
MRKT 4580	Marketing and Consumption in Contemporary Society
MRKT 4585	Consumer Research and Analysis
MRKT 4597	Marketing Strategy in the Global Environment
MRKT 4598	Special Studies
MRKT 4599	Independent Studies

The Marketing Major Program offers a single "Track." Students begin by completing the foundational marketing course, Principles of Marketing (MRKT 3510), which is a required core business class for all business and accounting majors. Students must then complete two further foundational courses, consisting of Marketing Analysis (MRKT 3520) and Buyer Behavior (MRKT 3530). After this point, students will be required to complete two advanced marketing elective courses of their choice. Students will be permitted to enroll in the elective marketing courses after completing the foundational courses (MRKT 3510, 3520, 3530). Students complete the requirements for the Marketing Major by taking a "capstone" course, Marketing Strategy in the Global Environment (MRKT 4597), which is a course that will integrate their prior coursework in marketing and business and provide a setting under which their prior learning of marketing theory can be considered in an applied context.