Mar 28, 2024  
Loyola Marymount University Bulletin 2016-2017 
    
Loyola Marymount University Bulletin 2016-2017 [ARCHIVED CATALOG]

MRKT 4597 Marketing Strategy in the Global Environment


3 semester hours

This is the capstone course for students completing the marketing major. This course provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational objectives and build competitive advantage. It teaches students the fundamentals of strategic analysis and strategy development within the context of the global business environment. The course emphasizes the major analytical, ethical, and strategic frameworks of marketing, as specifically implemented within the complex contemporary conditions of global business relationships and activities. The course incorporates experiential learning, case studies, and a simulation project.

Must be taken in residence at LMU with senior standing.

College of Business Administration students only.

Prerequisites: BADM 1040  with a grade of C (2.0) or better; MRKT 3510 , MRKT 3520 , MRKT 3530 .