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    Loyola Marymount University
   
 
  Oct 22, 2017
 
 
    
Loyola Marymount University Bulletin 2017-2018

Marketing, B.B.A.


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Objectives


The Bachelor of Business Administration–Marketing major focuses on activities that facilitate the creation of value and exchange between individuals and organizations. It prepares students for careers in marketing research and analytics, advertising and promotions, brand planning and management, marketing and product management, global marketing, retailing, and sales management–all of which can serve as exciting career paths leading to leadership positions in all types of organizations and industries.

Learning Outcomes


  • Students should know the core concepts of creating customer value and marketing mix development within the broader frameworks of business, society, and culture.
  • Students should understand the environmental, psychological, sociological, and cultural factors impacting businesses and consumers in making buying decisions and the development of the marketing mix.
  • Students should understand the impact that ethical and legal forces have on customers’ (both business customers and end-consumers) decision making and marketing mix development.
  • Students should acquire analytical and critical thinking skills, both qualitative and quantitative, for addressing challenges and optimizing the decision processes for businesses and consumers.
  • Students should develop effective oral and written communication skills.
  • Students should learn to collaborate and work effectively in teams.
  • Students should develop confidence in applying their creativity to addressing business and organizational opportunities and challenges.

Major Requirements


Note:


A cumulative GPA of C (2.0) must be achieved in the major requirements (all business, economics, and mathematics courses).

For purposes of meeting the requirements for the B.B.A., Marketing major, degree and determination of academic probation, an overall cumulative grade point average of at least a C (2.0) must be obtained in all courses required in the major.

Note:


Students in the Marketing major begin by completing the foundational marketing course, MRKT 3510 Principles of Marketing , which is a required core business class for all business and accounting majors. Students must then complete two further foundational courses, consisting of MRKT 3520 Marketing Analysis  and MRKT 3530 Buyer Behavior . After this point, students will be required to complete three advanced marketing elective courses of their choice. Students will be permitted to enroll in the elective marketing courses after completing the foundational courses (MRKT 3510 , MRKT 3520 , MRKT 3530 ).

Alternatively, after completing MRKT 3510 , Marketing students can apply for admittance into the M-School program at the end of their Sophomore year. Admittance is competitive and not guaranteed; however, if accepted into the M-School, students are required to complete the five M-School specific classes in order to meet the requirements of the Marketing major. Currently these classes are: MRKT 3521 The New World of Branding and Advertising  (in lieu of MRKT 3520 ), MRKT 3531 Brand Planning and Strategy  (in lieu of MRKT 3530 ), MRKT 4511 Cross-Platform Content Creation , MRKT 4521 Adaptive Media and Analytics , and MRKT 4531 Creative Brand Management .

Model 4-Year Plan–Bachelor of Business Administration–Marketing Major Curriculum


The following curriculum represents the order or sequence in which it is expected that students will take the various courses required for the B.B.A. (Marketing major) degree.

Freshman Year


Fall Semester


Total: 14-16 semester hours

Spring Semester


Total: 13-16 semester hours

Sophomore Year


Total: 18-19 semester hours

Spring Semester


Total: 16-19 semester hours

Junior Year


Fall Semester


Total: 15-16 semester hours

Spring Semester


Total: 15-17 semester hours

Senior Year


Fall Semester


Total: 14-15 semester hours

Spring Semester


Total: 12-14 semester hours

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