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Marketing (MRKT) |
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MRKT 4563 New Perspectives for Understanding Markets 4 semester hours
Due to the increasing individuality and diversity in consumer markets, traditional strategies for categorizing consumers into broad market segments (using classifiers such as demographic, psychographic, or geographic characteristics) are now proving ineffective. Whereas many product or advertising strategies now seek to appeal to consumers’ desire to craft a unique personal identity, marketers often undermine these goals by using clumsy or inept group stereotypes in their segmentation and targeting efforts. This class is designed to help students reinvent the market segmentation, targeting, and positioning processes needed to address the rich diversity of modern consumer markets and avoid potentially offensive blunders. Quantitative methodologies such as multidimensional scaling and conjoint analysis will be introduced and discussed.
This is an A-LIST Pathway Elective course, a COIN Pathway Elective course, and an MA Pathway Elective course.
Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 .
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MRKT 4565 The Psychology of Selling and Consuming 4 semester hours
As a field of social science, psychology embodies a diverse array of theoretical “schools of thought,” which vary significantly in their fundamental explanations for human thought and behavior. From a business perspective, these contrasting explanations have widely different (and often contradictory) implications for how marketing strategies should best be crafted and implemented. This course examines consumer thought and action from six different explanatory perspectives, including cognitive psychology, social psychology, classical behaviorism, radical behaviorism, motivational/psychoanalytic psychology, and humanistic/gestalt psychology. Then, the different implications of each interpretation for marketing and advertising strategy are explored and discussed.
This is an A-LIST Pathway Elective course, a COIN Pathway Elective course, and an MA Pathway Elective course.
Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 .
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MRKT 4566 Pricing Goods and Services 4 semester hours
The focus of this course is upon the function of price as a driver of profit. Particular attention will be given to the roles of customers, costs, and competitors ask key concerns when developing pricing strategies. All aspects of pricing within the marketing and business environment will be examined, including theories and models of pricing strategy, and common pricing techniques used in contemporary business practice.
This is a COIN Pathway Elective course and an MA Pathway Elective course.
Prerequisites: BCOR 2110 , BCOR 2120 , both with a grade of C (2.0) or better; BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 .
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MRKT 4573 Sports Marketing 4 semester hours
This course will introduce students to the unique nature of sports marketing at the business, league, and team levels. The course will cover the unique aspects of sports marketing and how marketing concepts such as strategic planning and segmentation apply to the business of sports. Students will be introduced to the interrelationship of integrated marketing communications and sports and develop an understanding of sports as a multi-billion dollar industry and the sports fan as an important consumer segment.
This is an A-LIST Pathway Elective course, a COIN Pathway Elective course, and an MA Pathway Elective course.
Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 .
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MRKT 4576 Marketing Strategy in the Global Environment 4 semester hours
This course provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational objectives and build competitive advantage. It teaches students the fundamentals of strategic analysis and strategy development within the context of the global business environment. The course emphasizes the major analytical, ethical, and strategic frameworks of marketing, as specifically implemented within the complex contemporary conditions of global business relationships and activities. The course incorporates experiential learning, case studies, and a simulation project.
College of Business Administration students only.
This is a COIN Pathway Elective course and an MA Pathway Elective course.
Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 .
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MRKT 4583 Modern Consumer Culture 4 semester hours
This course will examine the status of our modern consumer culture. As an American phenomenon emerging in the late 20th century, and spreading toward much of the rest of the world in as the new millennium dawns, consumer culture is characterized as a societal ethos where shopping, buying, and consuming become the primary means by which humans define themselves in relation to others. In this way, goods and services (in the form of consumer experiences) form the “palette” from which each individual creates his or her “ideal self.” In this course, a variety of aspects of this consumer culture will be explored and analyzed from the perspectives of psychology, sociology, anthropology, and economics. In addition, the roles of marketing and advertising in creating and shaping this emerging consumer culture will be analyzed.
This is an A-LIST Pathway Elective course, a COIN Pathway Elective course, and an MA Pathway Elective course.
Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 , or permission of the instructor.
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MRKT 4593 Brand Storytelling 4 semester hours
This course combines oral, visual, and physical storytelling methodologies with an evidence-based approach that is conducive to developing effective branding strategies. Students will apply this approach toward the brand building efforts of a rapidly growing and remarkable successful company, as well as developing their own “personal” brand. However, at the core of this course is an industry-involved, experiential component that allows the students to learn directly from top tier marketing professionals.
This is the A-LIST Pathway Capstone course.
Prerequisites: BCOR 3510 , MRKT 3512 , and MRKT 3513 .
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MRKT 4595 Value Creation and Marketing Accountability 4 semester hours
There is an increasing desire and need for enterprises to more clearly link marketing activities to financial returns and other broader measures of performance, such as sustainability and quality of life. Doing so requires not only technical and analytic capabilities but also new cross-functional platforms, business routines, organizational structures, and planning processes. By developing such competencies, business enterprises will be positioned to make decisions that reflect the “voice of the consumer/customer” and lead to improved short- and long-term financial performance, as well as other elements of the triple bottom line, such as sustainability and quality of life. This course explores how (and why) the functions of Marketing, Insights/Analytics, Finance, and IT can work together to achieve improved business and societal results.
This is the COIN Pathway Capstone course.
Prerequisites: BCOR 3510 , MRKT 3512 , and MRKT 3516 .
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MRKT 4598 Special Studies 1 TO 4 semester hours
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MRKT 4599 Independent Studies 1 TO 4 semester hours
Requires approval of the Associate Dean.
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Music (MUSC) |
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MUSC 121 Music Theory and Form I 3 semester hours
Introduction to the fundamentals of functional tonal harmony, basic musical terminology and notation, figured bass, and diatonic harmonic progression and voice leading.
Corequisite: MUSC 133 .
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MUSC 122 Music Theory and Form II 3 semester hours
Continuation of MUSC 121 , introducing cadences, non-chord tones, 7th chords, chromatic harmony and voice leading (secondary chords), and various types of modulation. Also includes an introduction to formal analysis through the study of period and other phrase structures.
Prerequisite: MUSC 121 .
Corequisite: MUSC 134 .
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MUSC 133 Aural Skills I 1 semester hours
Developing of the aural skills of sight singing, audiation and pitch discrimination leading to the ability to take musical dictation from simple to intermediate levels involving melody, rhythm and meter, chords in root position, and cadential harmony. Includes Computer Assisted Instruction (CAI).
Corequisite: MUSC 121 .
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MUSC 134 Aural Skills II 1 semester hours
Continuation of MUSC 133 , further developing the ability to take musical dictation from intermediate to advanced levels involving tonal, modal, and atonal melody, rhythm and meter, all chord types including inversions, and functional harmonic progression. Continuation of CAI.
Prerequisite: MUSC 133 .
Corequisite: MUSC 122 .
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MUSC 180 Guitar, Percussion, Piano, Strings, Winds, Voice 1 semester hours
First semester of private applied lessons in the major/minor.
Corequisite: MUSC 101 .
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MUSC 181 Guitar, Percussion, Piano, Strings, Winds, Voice 1 semester hours
Second semester of private applied lessons in the major/minor.
Prerequisite: MUSC 180 .
Corequisite: MUSC 101 .
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MUSC 198 Special Studies 1 TO 3 semester hours
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MUSC 199 Independent Studies 1 TO 3 semester hours
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MUSC 235 Instrumentation 2 semester hours
An introduction to the woodwind, brass, string, and percussion families of instruments, including the study of instrumental ranges, transpositions, and techniques. The articulative, dynamic, and timbral characteristics of each instrument are also explored. To these ends the course utilizes live demonstrations, music notation software, and short orchestration projects.
Prerequisite: MUSC 122 .
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MUSC 280 Guitar, Percussion, Piano, Strings, Voice 1 semester hours
Third semester of private applied lessons in the major.
Prerequisite: MUSC 181 .
Corequisite: MUSC 101 .
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MUSC 281 Guitar, Percussion, Piano, Strings, Voice 1 semester hours
Fourth semester of private applied lessons in the major.
Prerequisite: MUSC 280 .
Corequisite: MUSC 101 .
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MUSC 303 Introduction to World Music Cultures 3 semester hours
An introductory-level survey of art, traditional, and regional popular music, chosen from the Near East, South Asia, Indonesia, and East Asia. Class lectures and discussion focus upon readings and guided listening. Some in-class performance.
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MUSC 304 Topics in World Music Cultures 3 semester hours
An intermediate-level survey of art, traditional, and regional popular music, chosen from Africa, the Americas, and Oceania. Class lectures and discussion emphasize coherences between music and culture. Some musical analysis.
Prerequisite: MUSC 303 .
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MUSC 307 Choral Literature 3 semester hours
An exploration of 17th through 21st century choral literature with an emphasis on principal composers and performance practice through the study of scores, comparative listening to recordings, and reading material.
Prerequisite: MUSC 332 .
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MUSC 308 Orchestral Literature 3 semester hours
An exploration of 18th through 21st century orchestral literature with an emphasis on principal composers and performance practice through the study of scores, reading material, and comparative listening to recordings. Developments in orchestration, style, and form, as well as socio-historical contexts are also considered.
Prerequisite: MUSC 333 .
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MUSC 310 Instrumental Pedagogy 3 semester hours
Research, concepts, and methodology common to the teaching of instruments.
Prerequisite: MUSC 222 .
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MUSC 318 Music History: 1820 to Present 3 semester hours
A continuation of the historical survey of Western music traditions from the beginnings of Romanticism through the milieu of twentieth-century music, concluding with current practices and trends. Includes methodology and procedures which are fundamental to scholarly research and inquiry in musicology.
Prerequisites: MUSC 221 and MUSC 317 .
University Core fulfilled: Flags: Information Literacy, Writing.
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MUSC 322 Modal Counterpoint 3 semester hours
Introduction to the style of sixteenth-century counterpoint, as exemplified by the vocal works of Palestrina. Topics covered include species counterpoint, the setting of Latin texts, and techniques of mass composition.
Prerequisite: MUSC 221 .
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MUSC 323 Tonal Counterpoint 3 semester hours
Introduction to the style of eighteenth-century counterpoint, as exemplified by the instrumental works of J.S. Bach. Techniques and procedures covered include species counterpoint, canon, invention, and fugue.
Prerequisite: MUSC 221 .
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MUSC 324 Vernacular Harmony and Forms 3 semester hours
An introduction to harmonic progressions (“changes”) and formal procedures and structures utilized in various popular musics such as folk, blues, pop, gospel, rock, musical theater, and jazz. Coursework includes completing both harmonic and structural exercises as well as small original compositions.
Prerequisite: MUSC 122 .
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MUSC 326 Music Technology and Production 3 semester hours
The exploration of issues and topics involved in creating and producing music with technology, specifically through the use of software on a personal computer. Students will learn basic facility and fluency with a number of software platforms on the Macintosh operating system. In addition, a large portion of this course is devoted to direct music and audio composition. In this way, students are evaluated both on technical proficiency as well as creative energy employed in completing course assignments.
Prerequisite: MUSC 122 .
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MUSC 328 Choral Methods I 2 semester hours
Practical aspects of choral techniques ranging from the audition through the working rehearsal with emphasis on development of choral tone, phrasing, articulation, dynamics, blend, and balance, as well as selection of repertoire.
Prerequisites: MUSC 281 (Voice), MUSC 332 , and MUSC 491 , MUSC 493 , or MUSC 495 .
Corequisite: MUSC 491 , MUSC 493 , or MUSC 495 .
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MUSC 330 Score Reading I 2 semester hours
Score reading preparation of concert and transposed musical scores involving two through six parts including the use of multiple clefs.
Prerequisite: MUSC 333 .
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MUSC 331 Score Reading II 2 semester hours
Score reading preparation of concert and transposed scores involving seven or more diverse instrumentations including the use of multiple clefs.
Prerequisite: MUSC 330 .
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MUSC 332 Choral Conducting 2 semester hours
Basic conducting skills, technical and expressive uses of the conducting gesture, methods of verbal and non-verbal communication appropriate to a choral ensemble.
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MUSC 333 Instrumental Conducting 2 semester hours
Basic conducting skills, technical and expressive uses of the conducting gesture, and methods of communication appropriate to an instrumental ensemble.
Prerequisite: MUSC 235 .
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MUSC 340 Diction for Singers I 1 semester hours
Development and refinement of enunciation and performing skills in English, Italian, and Latin. An extensive working knowledge of the International Phonetic Alphabet will be acquired.
Major or minor required.
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MUSC 341 Vocal Pedagogy 3 semester hours
Study of the physiology and acoustics of the voice and its application to singing and to the teaching of singing.
Major or minor required.
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MUSC 342 Diction for Singers II 1 semester hours
Continuation of MUSC 340 ; emphasis on German and French.
Prerequisite: MUSC 340 .
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MUSC 365 History of Jazz 3 semester hours
A survey of the origins and major style periods of jazz from the antebellum era to the present. Listening assignments emphasize the ways in which specific musical features reflect currents of history and culture.
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MUSC 366 History of Rock 3 semester hours
Evolution of rock and roll from its African-American origins to the present.
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MUSC 367 History of Popular Music 3 semester hours
Survey of the musical and cultural history of the diverse styles and artists associated with popular music. Exploration will range from rock to blues to hip hop to heavy metal to country. The course will consider the social, political, and cultural themes that influence and are influenced by music.
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MUSC 387 Music Composition I 1 semester hours
The composition of original instrumental and vocal works for solo performers and small ensembles employing structures such as binary, ternary, and song forms.
Prerequisite: MUSC 222 .
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MUSC 388 Music Composition II 1 semester hours
Continuation of MUSC 387 .
Prerequisite: MUSC 387 .
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MUSC 398 Special Studies 1 TO 3 semester hours
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MUSC 399 Independent Studies 1 TO 3 semester hours
*MUSC 398 and 399 may not be designated to stand in lieu of a course in the Music curriculum, except by permission of the Chairperson.
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MUSC 428 Choral Methods II 1 semester hours
Continuation of MUSC 328 .
Prerequisite: MUSC 328 .
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MUSC 432 Advanced Choral Conducting 2 semester hours
Application of concepts and fundamentals experienced in MUSC 332 , development and application of interpretive conducting skills through study of choral works representing the major style periods.
Prerequisite: MUSC 332 .
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MUSC 433 Advanced Instrumental Conducting 2 semester hours
Application of concepts and fundamentals experienced in MUSC 333 , development and application of interpretive conducting skills through major orchestral works.
Prerequisite: MUSC 333 .
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MUSC 435 Instrumental Conducting Practicum 2 semester hours
Preparation and application of conducting skills with a departmental instrumental ensemble resulting in a recital performance appearance as a student conductor.
Prerequisite: MUSC 433 .
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MUSC 445 Choral Practicum 1 semester hours
In-depth study of choral rehearsal practices resulting in a senior project or conducting recital.
Prerequisite: MUSC 432 .
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MUSC 446 Orchestral Techniques Practicum 1 semester hours
In-depth study of orchestral rehearsal practices resulting in a senior project or conducting recital.
Prerequisite: MUSC 433 .
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MUSC 487 Music Composition III 1 semester hours
The composition of original instrumental and vocal works for large ensembles employing extended structures such as sonata, rondo, variation, and concerto forms.
Prerequisite: MUSC 388 .
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MUSC 488 Music Composition IV 1 semester hours
Continuation of MUSC 487 .
Prerequisite: MUSC 487 .
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MUSC 497 Musicology Placement Practicum 0 OR 1 semester hours
Techniques of preparation for musicology placement examinations required for entrance into music graduate school programs.
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MUSC 498 Special Studies 1 TO 3 semester hours
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MUSC 499 Independent Studies 1 TO 3 semester hours
*MUSC 498 and 499 may not be designated to stand in lieu of course content addressed by another course in the music curriculum, except by permission of the Chairperson.
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