MBAA 6040 Managing Markets and Customer Relationships

3 semester hours

An applied, case-based course which covers the essential principles of marketing as a vital component of a business operation, emphasizing marketing’s strategic bases and the real-world utilization of both traditional and innovative techniques to influence both the trade and the consumer in making a purchase decision. The primary foci of the course will be upon the effects of uncontrollable factors in the environment and the controllable variables essential to marketing success including market analysis, product decisions, pricing, distribution, and promotion.