Feb 02, 2023  
Loyola Marymount University Bulletin 2017-2018 
Loyola Marymount University Bulletin 2017-2018 [ARCHIVED CATALOG]

MRKT 4511 Cross-Platform Content Creation

3 semester hours

Cross-platform content creation is the process by which marketing content is created to tell a brand’s story (branded content) across the myriad digital, social, and traditional media. That’s what this course is all about–immersing students in content creation and the distribution of that content across multiple forms of media (branded websites, YouTube, Facebook, Instagram, Snapchat, branded mobile apps, television, pop-up stores, and more). In doing so, this course offers a comprehensive look at 360˚ cross-platform content creation and how it fits within brand strategy. The course focuses on the foundations of content-based narratives and storytelling. The course examines ways to develop effective marketing and branded content through the lens of storytelling. The semester project involves the creation of content across different media platforms (cross-platform content) to tell a specific organization’s story.

Prerequisite: MRKT 3510 .