Sep 30, 2023  
Loyola Marymount University Bulletin 2018-2019 
Loyola Marymount University Bulletin 2018-2019 [ARCHIVED CATALOG]

AIMS 4760 Analytics and Business Intelligence

3 semester hours

The course introduces students to the scientific process of understanding, displaying and transforming data into insight in order to help managerial decision makers do their job effectively and make better, more informed, decisions. The nature of data/information used in the decision making process and the role of information technology in that process is discussed. The course focuses on data preparation and transformation, descriptive and predictive analytics, data mining, and data visualization and dashboards. An overview of prescriptive analytics is presented as well as the role of business analytics in the context of business intelligence. Hands-on learning is an important feature of the course. For each topic, a case analysis will require the use of Excel and/or other specialized data mining and analytics software to reinforce the underlying theoretical concepts.

Prerequisites: ACCT 3140  or AIMS 2710 ; AIMS 3770 .