May 04, 2024  
Loyola Marymount University Bulletin 2018-2019 
    
Loyola Marymount University Bulletin 2018-2019 [ARCHIVED CATALOG]

ART 362 Creative Direction


3 semester hours

The application of design principles and advertising concepts in the development of conceptual campaigns involving a message and an audience.

Prerequisites: ART 360  and ART 368 .