MRKT 4576 Marketing Strategy in the Global Environment
4 semester hours
This course provides a comprehensive framework for the development of competitive marketing strategies that achieve organizational objectives and build competitive advantage. It teaches students the fundamentals of strategic analysis and strategy development within the context of the global business environment. The course emphasizes the major analytical, ethical, and strategic frameworks of marketing, as specifically implemented within the complex contemporary conditions of global business relationships and activities. The course incorporates experiential learning, case studies, and a simulation project.
College of Business Administration students only.
This is a 3CV Pathway Elective course.
Prerequisites: BADM 1040 with a grade of C (2.0) or better; MRKT 3510 and MRKT 3515 .