MBAD 680 Building an eCommerce Business in a Semester

3 semester hours

Using a practitioner’s approach combined with the exposure to necessary knowledge of eBusiness management, strategy, technology, and operations, this course examines how to build a successful eBusiness including a functional eBusiness website. The focus is primarily on the knowledge needed to build a consumer centric eBusiness (B2C). Also listed as MBAC 680 and MBAH 680.

Prerequisites: MBAA 6040 and MBAA 6090 .