MRKT 4593 Brand Storytelling

4 semester hours

This course combines oral, visual, and physical storytelling methodologies with an evidence-based approach that is conducive to developing effective branding strategies. Students will apply this approach toward the brand building efforts of a rapidly growing and remarkable successful company, as well as developing their own “personal” brand. However, at the core of this course is an industry-involved, experiential component that allows the students to learn directly from top tier marketing professionals.

This is an ALIST Pathway Capstone course.

Prerequisites: MRKT 3510 and MRKT 3513 .