Mar 28, 2024  
Loyola Marymount University Bulletin 2018-2019 
    
Loyola Marymount University Bulletin 2018-2019 [ARCHIVED CATALOG]

MRKT 4537 Online and Social Media Analytics


2 semester hours

This course offers a comprehensive look at the fast-changing world of online and social media analytics and its applications to marketing and branding. Students will focus on some of the largest platforms (Facebook, YouTube, Instagram, and Twitter) as well as emerging platforms such as Snapchat. The course will examine how social media are used in developing successful brand-consumer interactions and engagement. Students will learn about and analyze current social media strategies and best-practice applications. In addition, students will tap into important branding and consumer behavior fundamentals that are central to the success of social media strategy. There is also a semester-long team project involving the development and execution of your very own social media campaign.

This is an MA Pathway Required course.

Prerequisites: MRKT 3510 , MRKT 3517 , and MRKT 4517 .