MRKT 4547 Strategic Marketing Decision Making

4 semester hours

The Strategic Marketing Decision Making course deals with concepts, tools, methods, and applications of modeling and decision-making to address important marketing issues such as pricing, segmentation, positioning, forecasting, new product design and development, sales force, and promotion planning. This capstone course is aimed at providing students, as future marketers and managers, with the set of tools and skills needed to make intelligent and critical use of marketing data. It is also aimed at providing the background needed to begin employment in a marketing analytics position in a company, consulting firm, or research supplier.

This is an MA Pathway Capstone course.

Prerequisites: MRKT 3510 , MRKT 3517 , MRKT 4517 , and MRKT 4527 .