SELP 673 New Product Design and Development

3 semester hours

This course will provide students with an overall understanding of the concepts of entrepreneurship, designing a new product, and developing both a business plan and a prototype for that product to bring it to market. It combines MBA and engineering graduate students into trams that will decide upon a new product idea to pursue and then embark on bringing that idea to fruition. While the course is heavily experiential. it will also provide solid models of how to manage this type of function in business or technical settings. This class is not only about learning the process, but also about risk and failure; growing from those experiences and learning how to forge those experiences into workable plans and products.