MBAG 647 International Marketing

3 semester hours

This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer’s decisions and will study strategic decision-making used by international firms as they enter and adapt to new cultures and nations. Also listed as MBAC 647.

Prerequisites: MBAA 6040 and MBAA 6100 .