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May 13, 2024
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Loyola Marymount University Bulletin 2020-2021 [ARCHIVED CATALOG]
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MBAC 613 Consumer Behavior 3 semester hours
This course is designed to refocus the student on the consumer as the object of marketing efforts. Social science concepts, drawn from such fields as psychology, sociology, anthropology, and economics, are used to examine influences on consumer choices, as well as to study the consumer decision process itself. Emphasis will be placed on how marketers use this knowledge to develop effective marketing programs.
Prerequisite: MBAA 6040 .
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