MBAH 618 Entrepreneurial Marketing

3 semester hours

How do successful startups market (and sell) their products/services when they are so limited in time, people, and finances? The course has been designed to provide students with some of the most innovative and relevant marketing strategies and methods employed by startups and other early-stage or financially-constrained companies. In this course, students will explore the latest best practices in “growth marketing,” e.g., effective use of online advertising methods (e.g., Google AdWords, search engine optimization, and Facebook/Instagram advertising), crowdfunding (e.g., Kickstarter), influencer marketing, unpaid media promotion, as well as many offline methods of promotion. Students get their “hands dirty” designing advertisements and measuring performance (“analytics”) of their actions.

Prerequisite: MBAA 6040 .