Loyola Marymount University Bulletin 2020-2021 [ARCHIVED CATALOG]
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CMST 3150 Persuasion 4 semester hours
This course provides an overview of basic social-scientific theories of persuasion (fear appeals, social proof, liking, reciprocation, social judgment theory, etc.). Then, the course examines how these social-scientific approaches differ from and complement other approaches to understanding the practice of persuasion. Draws on Robert Cialdini’s work in the psychology behind various persuasive techniques.
Must be completed with a grade of C (2.0) or higher.
Junior or senior standing required.
CMST majors/CMPR minors only.
Prerequisites: CMST 1600 , CMST 1700 , CMST 2100 , and CMST 2800 .
University Core fulfilled: Flags: Engaged Learning, Oral Skills.
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