Apr 16, 2024  
Loyola Marymount University Bulletin 2020-2021 
    
Loyola Marymount University Bulletin 2020-2021 [ARCHIVED CATALOG]

BCOR 1910 Business for Good


2 semester hours

The LMU College of Business Administration aims to “advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.” This course is a transformational experience for incoming undergraduate students that begins their journey toward a business degree and beyond, focusing on the role of business as a force for good.

The course is an immersive and interactive experience with the following elements. It involves the major global challenges that you will face in your professional careers, such as poverty and the environment, and brings out the role of business in being a force for good in addressing these challenges as well as in a broad array of issues. It involves a project where you will design a business plan to launch of a product for low-income customers in domestic or international markets, while achieving economic sustainability as well as social and environmental sustainability. It involves doing good as being at the heart of the business rather than as corporate social responsibility. It involves working with companies. And most importantly, it will involve examining your values as it relates to doing good in the professional and personal realms. The course will culminate in a poster session. In short, you will start out your careers by having all of these challenges to confront in your first semester.