MRKT 4525 Competitive Strategy

4 semester hours

This course provides an in-depth analysis of competition and competitive strategy in the context of business from both theoretical and applied perspectives. Whereas numerous business classes discuss competitive environments, this course focuses exclusively on theories and strategies that can be used to achieve and enhance competitive advantage in the business marketplace. Competitive models, strategic metaphors, and concepts from game theory are explored in detail. Most importantly, the notions of competitive evolution and interdependence are emphasized and extensively explored. These concepts are then illustrated as they are commonly applied in the business world to enhance an enterprise’s market position. Additionally, the great dangers of applying “cookbook strategies” or off-the-shelf solutions to competitive situations are explained and illustrated.

This is a COIN Pathway Elective course and an MA Pathway Elective course.

Prerequisites: BCOR 3510 and MRKT 3513 or MRKT 3516 or MRKT 4517 or MRKT 4527 .