Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]
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MBAC 662 Product and Brand Management 3 semester hours
This class addresses important decisions faced by an organization. The objectives will be to increase an understanding of the important issues in planning and to provide the appropriate theories, models, and other tools to make better branding decisions. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.
Prerequisite: MBAA 6040 or MBAA 6060 .
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