Mar 28, 2024  
Loyola Marymount University Bulletin 2021-2022 
    
Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]

MBAC 663 Business-to-Business Marketing


3 semester hours

Although firms marketing products and services to other organizations, rather than to final consumers, account for a majority of our economy, marketing was slow to acknowledge the importance of such exchanges. This course focuses on the analysis of issues emerging when the buyer is an organization. Topics include relationship marketing, organizational buying behavior, and marketing of technology.

Prerequisite: MBAA 6040 .