Mar 29, 2024  
Loyola Marymount University Bulletin 2021-2022 
    
Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]

MBAC 620 Global Marketing Strategy


3 semester hours

Concepts, principles, processes, and implications relevant to gaining competitive advantage in the global marketplace are examined. Topics include analysis of the company environment, identification of the company’s competitive strategy, assessment of segments and identifying target markets, entry and expansion into the global marketplace, development of global positioning and marketing strategies, and standardization and adaptation strategies. Also listed under MBAG 620 .

Prerequisite: MBAA 6040 .