Mar 29, 2024  
Loyola Marymount University Bulletin 2021-2022 
    
Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]

MBAH 680 Building an eCommerce Business in a Semester


3 semester hours

Using a practitioner’s approach combined with the exposure to necessary knowledge of eBusiness management, strategy, technology, and operations, this course examines how to build a successful eBusiness including a functional eBusiness website. The focus is primarily on the knowledge needed to build a consumer centric eBusiness (B2C). Also listed as MBAC 680  and MBAD 680 .

Prerequisites: MBAA 6040  and MBAA 6090 .