Jun 10, 2023  
Loyola Marymount University Bulletin 2021-2022 
Loyola Marymount University Bulletin 2021-2022 [ARCHIVED CATALOG]

BSAN 6020 Marketing for Managers

3 semester hours

In this course we will emphasize the role of marketing and marketing management in society. Basic controllable variables essential to marketing success will be examined including market analysis, product development, pricing, distribution, and promotion. We will explore how marketing facilitates business strategy, discovers and creates demand for products/services, and influences product development.