BSAN 6080 Strategic Analytics Integration

3 semester hours

This course integrates concepts, tools, methods, and applications of modeling and strategic decision-making in business. Students will develop a working knowledge of quantitative data-driven decision making approaches, such as perceptual mapping, choice models, optimization, regression, cluster analysis, conjoint analysis, and diffusion modeling. This course is aimed at providing students, as future managers and/or data scientists, with the set of tools and skills needed to make intelligent and critical use of data in systematic decision making.

M.S. Business Analytics majors only.

Prerequisites: BSAN 6040 and BSAN 6050 .