MRKT 3534 Conceptual Brand Thinking

4 semester hours

Creativity is a secret weapon when it comes to solving business problems. One study found that a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a non-creative campaign. In this course you’ll explore your creative potential and find your voice. From concept to content, you’ll craft conceptual ideas, explore a variety of media types, learn to solve real challenges, pitch ideas to real clients, and discover how collaboration with teammates will get you to better ideas. Creative work will be added to an online portfolio of work.

This is an M-School Pathway Elective course.

Prerequisite: BCOR 3510 .