ENTR 3357 Entrepreneurial Marketing

2 semester hours

Entrepreneurial Marketing portion examines the marketing strategies and methods used by successful startups and early stage companies that make best use of their limited resources. It also introduces students to marketing/sales tools, methods, and metrics that are useful in an entrepreneurial setting. e.g., “growth marketing” techniques including online advertising as well as several unconventional methods. Lastly, it offers practical lessons for planning, designing, and maximizing sales through crowdfunding, website, and Amazon, among others.

Prerequisites: ENTR 1310 and ENTR 2310.