MRKT 3533 Production Tools and Techniques

4 semester hours

Production Tools and Techniques is inspired by the art and science of storytelling through the process of creating compelling content through video (including storyboarding and shot planning, director’s treatments, post-production editing, and sound) as well as visual and graphics design (the basics of photography, typography, color and space). In this course we emphasize three tenets of producing compelling digital-first content: content that is cheap (created without big budgets), fast (creating well-planned content quickly and efficiently) and good (creating quality content that is interesting and engaging and that tells a story).

The course provides an immersive experience in creating amazing content and how it fits within marketing and brand strategy. Through compelling content and narrative, we become interested and engaged and we more willingly process the message and the content contained within the brand’s story and narrative.

This is an M-School Pathways Elective course.

Prerequisite: BCOR 3510.