MBAC 614 Marketing Research

3 semester hours

Students will understand the role of research and analytics within organizations’ strategic efforts to meet marketing goals, targets, and objectives. Students will be able to generate valid data and relevant insights using appropriate research methodologies. Special attention is dedicated to developing competencies so that students will be able to utilize available data and apply analytical insights in developing strategies, solving problems, and leveraging opportunities in the marketplace.

Prerequisite: MBAA 6040 .