MBAP 6310 Business Insights

2 semester hours

This course is designed to facilitate students in becoming judicious users of data in strategic management. The course integrates cases and a simulation aimed at developing competencies critical to data-based managerial decisions. Students will learn to identify information needs–what information, data, and analyses would be needed–in order to ensure more effectual decisions. Special emphasis will be placed on improving students’ skills in interpreting research findings and other data, and deploying such information to craft recommendations and decisions.