Mar 29, 2024  
Loyola Marymount University Bulletin 2022-2023 
    
Loyola Marymount University Bulletin 2022-2023 [ARCHIVED CATALOG]

MBAP 6670 Strategic Management


2.5 semester hours

This course addresses macro-level issues and how they impact the long-term direction of the firm. External forces (globalization, economic trends, technology trends, political and legal environment, and market trends) are analyzed and evaluated to determine strategies that will lead to and sustain a competitive advantage for the firm.