MBAC 621 Pricing Strategy

3 semester hours

The focus of this course is on the function of price as a driver of profit. Particular attention is given to the roles of customers, costs, and competitors as key concerns when developing pricing strategies. All aspects of pricing within the marketing and business environment are examined including theories and models of pricing strategy and common pricing techniques used in contemporary business practice. Theoretical elements from psychology, economics, accounting, and finance are addressed.

Prerequisite: MBAA 6040 .