MBAC 620 Global Marketing Strategy

3 semester hours

Concepts, principles, processes, and implications relevant to gaining competitive advantage in the global marketplace are examined. Topics include analysis of the company environment, identification of the company’s competitive strategy, assessment of segments and identifying target markets, entry and expansion into the global marketplace, development of global positioning and marketing strategies, and standardization and adaptation strategies. Also listed under MBAG 620.

Prerequisite: MBAA 6040 .