MBAH 616 Creativity and Innovation Management

3 semester hours

In this course, students discover what innovation and creativity really are and why they are more important than ever to sustaining success. They learn how to build an intellectually diverse team and an organizational culture to spark creativity. They also explore powerful tactics for brainstorming ideas for new products, services, processes, and business models. The class consists of lectures, readings, and guest lectures to explore strategies and best practices.