Loyola Marymount University Bulletin 2022-2023 [ARCHIVED CATALOG]
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CMST 3920 Public Relations Strategies 3 semester hours
This course explores the conceptual and strategic foundations of public relations and marketing. The course examines how to effectively communicate with consumers, create preference for products, and change consumer behavior.
Prerequisites: CMST 3900 and CMST 3910 .
CMPR minors only.
Must be completed with a grade of B (3.0 ) or higher.
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