May 28, 2023  
Loyola Marymount University Bulletin 2014-2015 
Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]

MBAA 606 Marketing Management

3 semester hours

This course is concerned with the role of marketing in a market economy and within modern organizations. Emphasis will be placed upon marketing concepts and activities which comprise successful marketing practices. The student will be introduced to decision-making tools in such areas as product development and positioning, pricing strategy, supply chain management, and integrated marketing communications.

Prerequisite: MBAA 604 .