Mar 29, 2024  
Loyola Marymount University Bulletin 2014-2015 
    
Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]

MBAG 647 International Marketing Management


3 semester hours

This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer’s decisions and will study strategic decision-making used by international firms as they enter and adapt to new cultures and nations. Also listed as MBAC 647 .

Prerequisite: MBAA 606 .