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Mar 29, 2024
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Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]
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MBAG 647 International Marketing Management 3 semester hours
This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer’s decisions and will study strategic decision-making used by international firms as they enter and adapt to new cultures and nations. Also listed as MBAC 647 .
Prerequisite: MBAA 606 .
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