MBAP 628 Business Research Skills

1 TO 4 semester hours

The course introduces students to business research methods and their application to optimizing strategic decisions. Students will complete a “hands-on” industry analysis project. As part of the project, students will learn how to plan and manage the execution of business research projects; how to identify, evaluate, and analyze publicly available data sources; and how to conduct data collection in the field (interviews with policy makers and business executives). Special attention will be placed on the development of students’ teamwork skills. The project will conclude with a presentation and a research project.