Mar 28, 2024  
Loyola Marymount University Bulletin 2014-2015 
    
Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]

MBAP 634 Applied Marketing and Marketing Strategy


1 TO 4 semester hours

The first of two marketing courses, where students come to understand how marketing translates the goals of the business into strategies and activities that create a sustainable competitive advantage. The goal is to reach a clear understanding of the elements used to create a marketing plan.