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Mar 28, 2024
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Loyola Marymount University Bulletin 2014-2015 [ARCHIVED CATALOG]
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MBAP 634 Applied Marketing and Marketing Strategy 1 TO 4 semester hours
The first of two marketing courses, where students come to understand how marketing translates the goals of the business into strategies and activities that create a sustainable competitive advantage. The goal is to reach a clear understanding of the elements used to create a marketing plan.
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