BLAW 3270 Marketing Law

3 semester hours

To acquaint students with fundamental concepts, principles, and rules of marketing law that concern marketers and consumers in day-to-day activities, in private business relationships, and in their relationship with government. The course will focus on various legal constraints, problems and ramifications which should be recognized and addressed by marketers when making pricing, product, promotion, and distribution decisions.

(See MRKT 3570 .)

Prerequisites: BLAW 2210 and MRKT 3510 .