Feb 07, 2023  
Loyola Marymount University Bulletin 2015-2016 
Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]

IDAP 310 Writing for Public Relations

3 semester hours

This course provides an overview of how effective public relations writing can help organizations to communicate, influence opinion and create change. The course will emphasize the importance of understanding an organization, its goals and objectives, target audience and culture to strategically and effectively communicate through writing.

Prerequisite: IDAP 300  with a grade of B (3.0) or higher.