Jan 26, 2023  
Loyola Marymount University Bulletin 2015-2016 
Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]

IDAP 410 Advertising Principles and Strategies

3 semester hours

This course provides students with an understanding of how to most effectively present a message regarding a product or service to an existing or potential customer. The course will examine the functions of advertising and focus on the major mediums, including broadcast, print, outdoor, direct mail, promotions, and public relations.