Jun 17, 2024  
Loyola Marymount University Bulletin 2015-2016 
Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]

MRKT 3510 Principles of Marketing

3 semester hours

This course covers the essential principles of marketing as a vital component of a business operation, emphasizing marketing’s strategic bases and the real-world utilization of both traditional and innovative techniques to influence both the trade and the consumer in making a purchase decision. We will focus on the effects of uncontrollable factors in the environment. In addition, basic controllable variables essential to marketing success will be examined, including marketing analysis, product decisions, pricing, distribution, and promotion. We will explore how marketing guides business strategy, discovers and creates demand for products, and influences product development.

Prerequisites: BADM 1010  and ECON 1050  or ECON 1100 , all with a grade of C (2.0) or better.