Mar 29, 2024  
Loyola Marymount University Bulletin 2015-2016 
    
Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]

MRKT 3520 Marketing Analysis


3 semester hours

The course will introduce students to the basic tools and concepts used for acquiring and evaluating market information. Both qualitative and quantitative approaches to analyzing consumer attitudes and behaviors will be examined, and methods for understanding trends in the marketing environment will be discussed.

Prerequisite: MRKT 3510 .