MRKT 4530 Sports Marketing

3 semester hours

This course will introduce students to the unique nature of sport marketing at both the professional and amateur levels. The course will cover the unique aspects of sport marketing and how marketing concepts such as strategic planning and segmentation apply to sport marketing. Students will be introduced to the interrelationship of integrated marketing communications and sport and develop an understanding of sport as industry and the fan as consumer.

Prerequisite: MRKT 3510 .