MRKT 4540 Professional Selling

3 semester hours

An examination of the sales function, encompassing the broad range of methods that sales professionals may employ to build marketing relationships. Steps in the selling process will be explored, including techniques for engaging customers, identifying needs, handling objections, negotiating, requesting orders, and developing and maintaining long term relationships. A particular emphasis will be placed on the role of technology in contemporary sales activities.

Prerequisite: MRKT 3510 .