MRKT 4570 Pricing Goods and Services

3 semester hours

The focus of this course is upon the function of price as a driver of profit. Particular attention will be given to the roles of customers, costs, and competitors ask key concerns when developing pricing strategies. All aspects of pricing within the marketing and business environment will be examined, including theories and models of pricing strategy, and common pricing techniques used in contemporary business practice.

Prerequisites: ACCT 2110 , ACCT 2120 , both with a grade of C (2.0) or better; MRKT 3510 , MRKT 3520 , MRKT 3530 .