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Apr 25, 2024
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Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]
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MRKT 4580 Marketing and Society 3 semester hours
This course examines the roles individuals play in society and the economy through the acts of shopping, consuming, discussing, displaying, and disposing of goods and services. In addition, the processes by which organizations conceptualize, reinforce, and exploit these roles in the marketing of goods and services will be examined.
Prerequisite: MRKT 3510 .
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