Mar 29, 2024  
Loyola Marymount University Bulletin 2015-2016 
    
Loyola Marymount University Bulletin 2015-2016 [ARCHIVED CATALOG]

Marketing, B.B.A.


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Objectives


The Bachelor of Business Administration - Marketing major focuses on activities that facilitate exchange between individuals and organizations. It prepares students for careers in marketing research, sales and sales management, marketing management, retailing, and advertising-all of which can serve as good career paths leading to top-level positions in general management in all types of organizations and industries.

Learning Outcomes


  • Students should know the core concepts of customer value and marketing mix development within the broader frameworks of business and society.
  • Students should understand the environmental, psychological, sociological, and cultural factors impacting businesses and consumers in making buying decisions and marketing mix development.
  • Students should understand the impact that ethical and legal forces have on customers’ (both business customers and consumers) decision making and marketing mix development.
  • Students should acquire analytical skills, both qualitative and quantitative, for solving programs and optimizing the decision processes for businesses and consumers.
  • Students should acquire oral and written communication skills.
  • Students should learn to work effectively in teams.

Major Requirements


Note:


A cumulative GPA of C (2.0) must be achieved in the major requirements (all business, economics, and mathematics courses).

For purposes of meeting the requirements for the B.B.A., Marketing major, degree and determination of academic probation, an overall cumulative grade point average of at least a C (2.0) must be obtained in all courses required in the major.

Note:


The Marketing Major Program offers a single “Track.” Students begin by completing the foundational marketing course, MRKT 3510 Principles of Marketing , which is a required core business class for all business and accounting majors. Students must then complete two further foundational courses, consisting of MRKT 3520 Marketing Analysis  and MRKT 3530 Buyer Behavior . After this point, students will be required to complete two advanced marketing elective courses of their choice. Students will be permitted to enroll in the elective marketing courses after completing the foundational courses (MRKT 3510 , MRKT 3520 , MRKT 3530 ). Students complete the requirements for the Marketing Major by taking a “capstone” course, MRKT 4597 Marketing Strategy in the Global Environment , which is a course that will integrate their prior coursework in marketing and business and provide a setting under which their prior learning of marketing theory can be considered in an applied context.

Model 4-Year Plan - Bachelor of Business Administration - Marketing Major Curriculum


The following curriculum represents the order or sequence in which it is expected that students will take the various courses required for the B.B.A. (Marketing major) degree.

Freshman Year


Fall Semester


Spring Semester


Sophomore Year


Spring Semester


Junior Year


Fall Semester


Spring Semester


Senior Year


Fall Semester


Spring Semester


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